Broadcaster SCA has invested in Australian artificial intelligence (AI) and machine learning company SourseAI, which will provide content recommendations on the LiSTNR app to continue to improve the user experience. SourseAI is a patented augmented intelligence platform that will be used by SCA to discover audience behavioural insights, listener mood states and how to power dynamic cohorts of LiSTNR users, ultimately enabling a hyper-personalised experience. SCA's total investment ahsn't been revealed but SourseAI says a $1.5 million capital raise was led by Aligned Equity. SCA is described as an an early investor. SourseAI ingests data from SCA's systems and applies a machine learning algorithm designed to power content recommendations to users.